From rally racing to EVs: A look into the history and future of Mitsubishi


Mitsubishi Motors North America, Inc. was formed in 1981 and quickly experienced growth and popularity in the market. Early on Mitsubishi competed in off-road and rally racing where they were met with success despite not being a major auto manufacturer. Through racing, Mitsubishi showcased its impressive all-wheel drive technologies, which have been utilized in generations of vehicles since.

In recent times there have been doubts about the future of the company due to falling sales figures. Mitsubishi, however, has other ideas and by focusing on their strengths, engineering and sustainability, they plan to prove the doubters wrong.

The current fiscal year has already been more successful than previous years, as deliveries are forecasted to climb to 70,000 units in the United States compared to last year's 57,000. The Outlander Sport remains one of the company's most popular models and they hope the all-new Mirage will also be a winner.  The Mirage boasts an impressive 37mpg city/44mpg highway that will increase the product line's average fuel economy. The engineering in the Mirage allows it to achieve the highest fuel economy of any non-hybrid car in the United States, which is a feat to be admired.

Mitsubishi is also leading the way in electric cars by being one of the few auto manufacturers to offer an electric car for sale.  The i-MiEV is one of the lowest priced EVs available. The i-MiEV shows that Mitsubishi is a forward-thinking company and a leader in reducing our "carbon tire print".

The company also has an exciting partnership with Renault-Nissan to, "explore several new projects covering shared products, technologies and manufacturing capacity." They also have plans to collaborate on a new compact car and an electric car.

Mitsubishi's focus on EVs and hybrids will put them on track to a positive and innovative brand image while steadily building their sales and reaching new goals.
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