New models preview: Mirage and Outlander

Mitsubishi made a splash in the automotive headlines with the unveiling of three new models at the New York International Auto Show. Mitsubishi's executive vice president of North American sales strategy and corporate planning said these vehicles signify the brand is planning a resurgance in the United States.


The model that unquestionably garnered the most attention was the ultra fuel-efficient Mitsubishi Mirage. The Mirage is expected to achieve 40 mpg in combined city and highway driving and will be available exclusively in a 5-door configuration. 


In addition to its compact size and fuel efficiency, the Mirage will offer many standard amenities. These include tilt steering, automatic climate control, power side mirrors, and a 60/40 split folding rear seat. The Mirage will be available in a myriad of colors and will be powered by a 1.2 liter three-cylinder DOHC 74 hp engine. Customers will have the option of a 5-speed manual or continuously variable transmission. 


In addition to the attention-grabbing Mirage, Mitsubishi unveiled the 2014 Outlander. The Outlander will be available in three options: ES, SE, and GT. 


While options vary among models, each are expected to be among the most fuel-efficient cars in their class. This is largely due to the new driver-activated ECO mode standard on all models. ECO mode helps to reduce fuel consumption by slightly reducing engine power upon initial acceleration.  


Despite being listed as a 2014 model, the new Outlander will hit dealers this June. The standard ES will start at $23,820, while the mid-level SE will begin at $24,260, and the top-line GT will be offered at $28,620.


With an eye toward the future, Mitsubishi announced it will eventually introduce a hybrid plug-in Outlander. While they didn't give an introduction date or price, it's clear that the automaker will place an emphasis on fuel-efficiency in its future vehicles.

Categories: News

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